Benefits of AI-powered content creation and best practices for using AI tools safely and effectively for small businesses.
1) AI for Content Creation: Benefits and Tools to Consider
Many small businesses don’t have the time to create content and don’t have the resources to hire full-time content creators to oversee and implement it.
AI tools are a cost-effective solution for businesses with a shortage of staff or a limited budget. There are many AI options available in the market, both free and paid. These tools provide businesses with affordable solutions for creating content quickly and with minimal effort, which can help them scale. This new technology can help boost the creativity of your team by providing new ideas and fresh perspectives.
AI content tools for your business
depend on your specific needs and goals:
-
Content ideas and writing:
Well-known tools like ChatGPT can help with the writing process by generating content ideas and marketing strategies through suggestions.
You can also create complete pieces of written content that you can edit, including blog posts, social media captions, scripts, and more. -
Transcription and Editing:
If you want to create a podcast or start a YouTube channel to grow as a thought leader, a tool like Descript can help with the process, from recording to editing and distributing your content. -
Image and Video Generation:
Create graphics or static visual media, including realistic paintings, logos, and renderings, for your business with tools like Midjourney and DALL-E.
Or, if you need to promote a new product, tools like Synthesia can create realistic talking head videos in minutes by following simple scripts.
2) Popular Tools and Programs Use AI
While some entrepreneurs are hesitant to implement AI into their business practices, its use is already widespread and many entrepreneurs don’t even realize it.
Examples of AI tools to streamline tasks include identifying items with Google Lens, writing sales copy and creating Excel spreadsheets with ChatGPT, and bulk editing photos for online sheets with Adobe Firefly and DALL-E.
By strategically using AI tools, Alaska Premier Auctions & Appraisals was able to save time, improve customer results, and achieve goals without having to hire additional staff.
3) AI Creates Demand for More Labor
AI comes in two forms: analysis and synthesis.
Well-known programs like TurboTax [Wiki] use analysis to identify objects or analyze a situation to make decisions.
Synthesis, on the other hand, generates objects that AI analysis can then detect or analyze. This includes generative AI tools like Peaksel smartphone photo filters and Microsoft Copilot.
4) AI Boosts Human Creativity
When we outsource the hard work to AI, we have more time to be creative.
Examples of how human creativity combined with strategic use of technology and distribution strategies can drive small business success.
- Blanket Pancakes & Syrup - from Home Recipe to Million Dollar Brand
- Use of AI at major USA retailers like Costco и Walmart
- Timberland
- Stanley Tools
- Carhartt
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